King's Court
ROLE: LEAD UX/UI START-UP DESIGNER
Boston-based startup at the intersection of entertainment, nightlife, and art. Focus is on delivering comedy shows, the vision extends far beyond stand-up, hosting events in Boston’s thriving art scene.
OBJECTIVE
King’s Court Comedy was growing rapidly, but its fragmented brand identity was holding it back from connecting with new audiences and attracting strategic partnerships. Without a clear visual and verbal system, marketing felt inconsistent, merchandise sales underperformed, and the brand lacked the professional polish needed to compete in the entertainment space. The challenge was not just to refresh the visuals, but to define a brand strategy that reflected KCC’s inclusive, high-energy personality and could scale seamlessly across digital platforms, live events, and merchandise
THE SOLUTION
Redesigned KCC’s visual identity, website, and social presence to resonate with younger audiences and the underground comedy scene while creating a scalable brand system for growth.
Dive into process for:
Socials
Website
Eventbrite
SOCIALS
For the social media redesign, our goal was to break away from the formulaic, cookie-cutter look that dominates many comedian pages. We didn’t just want a feed of show flyers and headshots; we wanted to transform it into a curated gallery that blends art, design, and comedy into one cohesive visual experience. Every post would be treated as a piece of creative work in its own right, striking typography, bold colors, and inventive layouts, so the page becomes a place people follow not just for event updates, but for inspiration. By integrating custom illustrations, unconventional ad formats, and visual storytelling, the account would stand out as a cultural touchpoint, a space where followers engage with the craft of comedy just as much as the jokes. The result is a feed that feels like an
art exhibit for humor, making the brand a beacon for those who love creativity as much as they love a good laugh.
Previous Instagram
The company’s feed was visually consistent, but the overall vibe just didn’t resonate with our audience. The color palette and styling came across as cheesy and overly playful, which clashed with the more mature, art-driven, and culturally rich tone we were aiming for. While the posts followed a cohesive look, the personality it projected felt off-brand, leaning more toward generic entertainment than the unique blend of design, art, and comedy that defines us. The challenge wasn’t about fixing a messy feed; it was about
evolving the aesthetic to feel more authentic and inspiring, so it could connect with the audience on a deeper creative level.
Process
We started by creating mood boards for the two flagship shows we produce, Dos Diablos and The Smile High Club. Each mood board captured a distinct atmosphere: Dos Diablos leaned into the
rustic, moody feel of its venue, while The Smile High Club embraced a vibrant, playful, and slightly surreal energy.
Once we locked in those aesthetics, we began designing posts for each show individually, making sure every visual choice, from typography to color palette to photography style, reinforced its own unique identity. This approach allowed both shows to grow into strong, recognizable sub-brands under the larger King’s Court Comedy umbrella. Not only did it help audiences instantly connect a post to a specific show, but it also gave us the creative freedom to experiment within each style, ensuring the feeds felt fresh while still cohesive
Mood board for two shows: Dos Diablos and Smile High Club
"A HUB FOR THE ARTS"
Improved Socials
1. Brand Positioning & Visual Identity
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The account acts as a dynamic newsletter and hub, directing users to weekly shows like The Smile High Club (a comedy lounge) and Dos Diablos (a hidden speakeasy-style comedy night)
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We crafted a cohesive visual and content identity that reflects a secret, edgy, and vibrant underground comedy vibe, inviting discovery while evoking intrigue and exclusivity.
2. Information Architecture & Flow
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Linktree integration is a strong touchpoint: it funnels the audience to ticketing platforms, newsletter subscriptions, and website pages clearly and efficiently.
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The content hierarchy likely follows: Featured Shows → Tickets → Locations → Mailing List, a smart, streamlined structure that serves both fans and first-time visitors.
3. Content Strategy & Post Design
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Visual posts spotlight show names/logos, event details, and venue vibes (e.g. moody lighting, DJ setups, cozy comedy environments) to reinforce brand personality.
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Clear calls to action like “Follow us for lineup reveals,” “Subscribe for exclusive deals,” or “Click the link in bio for tickets” guide users toward conversion.
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Story highlights segment information—e.g. “Shows,” “Tickets,” “Subscribe,” “History”—for quick access and digestible navigation.
5. Accessibility & Branding Consistency
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Across Instagram visuals, maintaining color palette consistency and typography choices reinforces brand recall.
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I’d describe my approach to accessible contrasts for text overlays (e.g., readable typography combined with dark overlayed images) to ensure clarity even in moody, low-light photography typical of comedy venues.
Improved Instagram
Eventbrite
Our Eventbrite presence was designed to go far beyond a standard ticketing page. Instead of simply listing dates and times, we treated Eventbrite as an extension of the brand experience, making sure it visually and tonally matched the creative identity we established elsewhere. The layout was carefully crafted to be clear and conversion-driven, with strong hero images, engaging copy, and bold calls-to-action that guide visitors seamlessly from curiosity to checkout.We also considered how people encounter Eventbrite pages often from social media links or shared messages so we made sure each event page could stand on its own as a mini landing page. Every listing blends practical details with immersive storytelling, so that ticket buyers feel like they’re joining something special, not just purchasing a seat.
The goal was to make Eventbrite more than a backend sales tool; it became part of the audience journey, reinforcing the same blend of art, comedy, and culture that drives our social media and live events.
LOGOS
Old Logo #1
The Style: Very clean, flat, and blocky, almost cartoon-like. It feels friendly and approachable, but not edgy or culturally relevant to a young adult demographic.
Color Choice: Bright yellow and purple give off a playful, almost children’s-brand vibe.
These colors together can look fun, but they don’t carry the visual cues associated with underground art, nightlife, or counterculture scenes.
Tone: The lack of texture or depth makes it feel corporate or generic. It doesn’t tell a story or hint at the brand’s personality beyond “simple and colorful.”
LOGO (OLD)
Below are my intial sketches of where the logo could go. I played with typography and graphics. I eventually landed on a
jester hat to tie in comedy and the name, "King" and comedic nuances
I began by experimenting with pre-existing Joker graphics, layering in my own custom typography to explore the overall feel. While the results were promising, the hat detail didn’t fully align with my vision.
From there, I moved into iterative sketching, developing my own illustrations and selectively integrating elements I appreciated from the earlier graphics. This approach allowed me to merge the strongest aspects of each concept into a more cohesive, intentional design.
Final LOGO
Why It Works:
Texture & Grit: The spray-paint stencil effect instantly signals a connection to
street art, DIY culture, and authenticity, aesthetics that resonate with young adults who value originality and rebellion against overly polished branding.
Cultural Relevance: Graffiti and stencil styles are tied to music scenes, comedy clubs, skate culture, and nightlife, making it feel more in-tune with their spaces and interests.
Versatility: The white-on-black high contrast works across posters, merch, and digital media while retaining its impact. It also photographs well in event settings, where lighting might be dim.
Emotion: It carries energy, movement, and a sense of “happening now,” which can help spark curiosity and excitement.
WEBSITE
Limited Performance Venues:
Boston's comedy scene lacked diverse and unconventional venues that could host regular performances. King's Court Comedy addressed this by organizing shows in unique locations such as bookstores, coffee shops, and hidden speakeasies.
Need for Unique Experiences:
Audiences sought more than traditional comedy clubs, they desired immersive and themed experiences.
King's Court Comedy introduced events like "The SMILE HIGH CLUB," Boston’s only 420-friendly comedy club, offering a distinctive atmosphere with live DJs and a vibrant ambiance .
Support for Emerging Talent: New comedians often struggled to find platforms to showcase their skills. By providing opportunities for both local and touring comedians, King's Court Comedy helped foster a supportive environment for emerging talent .
Goals / Process
To effectively communicate its mission and events, the King's Court Comedy website was designed with the following objectives:
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User-Friendly Navigation: Ensuring visitors could easily find information about upcoming shows, ticket purchases, and comedian submissions.
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Engaging Visuals: Utilizing vibrant imagery and design elements that reflect the dynamic and unconventional nature of the comedy events.
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Mobile Responsiveness: Recognizing the importance of accessibility, the website was optimized for mobile devices, allowing users to access information and purchase tickets on-the-go .
Clear Calls-to-Action: Prominent buttons and links for ticket purchases, show bookings, and comedian submissions to facilitate user engagement.
These notes capture key insights from our stakeholder interviews. My primary focus areas emerged as:
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Evolving our target audience
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Redesigning the aesthetic to resonate with this new audience
This original mood board set the tone for the entire rebrand. We drew inspiration from
- spray paint textures
- bold typefaces
- underground art
- vibrant neon lights
blending the raw energy of the underground art scene with the playful, dynamic world of comedy.
These are my low fidelity sketched out wireframes. I focused on:
Consistent navigation bar: Present across all pages for easy movement between Home, Events, Tickets, About, and Contact.
Clear hierarchy: Large hero sections and call-to-action buttons (like “Buy Tickets” or “Submit”) guide the user’s attention.
Modular event cards: Simplifies browsing for upcoming shows, making them scannable with title, date, and purchase links.
Form-focused pages: Booking/Submit and Contact pages are stripped down to essential fields to reduce friction for users.
Key choices
Hero headline + primary CTA to push users straight into purchase flow:
Shows and Store
Show logo as entry points for quick recognition: The Smile High Club
Social proof & story (“About Us”) to ground the underground ethos and build trust.
Consistent nav so users can pivot to submissions or contact without dead ends. as entry points for quick recognition
Above-the-fold energy that matches the brand’s high‑tempo, youth‑leaning audience.
Benefits-first layout articulates reach and audience fit for brand partners.
Metrics callouts (e.g., monthly reach) to anchor credibility.
Clear collaboration menu (in‑person, digital, hybrid) to shorten decision cycles.Inline interest form to convert warm intent in the same view.
Essential-only fields (contact, links, availability) to streamline the pipeline.
Tape guidance (5–10 min, live preferred) to set expectations and save review time.
Single-column form improves completion rates on mobileReassuring copy clarifies follow-up so comics know what happens next.
Short form (name, email, subject, message) removes barriers to outreach.
Redundant nav keeps “Get Tickets” and “Book a Show” one click away.
Semantic labels + validation aid accessibility and reliable submissions.
Thank-you feedback provides closure after sending.
This video shows the full final functionality of the website. Bringing together all the aspects.