King's Court Social Media Design
Problem:
For the social media redesign, our goal was to break away from the formulaic, cookie-cutter look that dominates many comedian pages. We didn’t just want a feed of show flyers and headshots; we wanted to transform it into a curated gallery that blends art, design, and comedy into one cohesive visual experience. Every post would be treated as a piece of creative work in its own right, striking typography, bold colors, and inventive layouts, so the page becomes a place people follow not just for event updates, but for inspiration. By integrating custom illustrations, unconventional ad formats, and visual storytelling, the account would stand out as a cultural touchpoint, a space where followers engage with the craft of comedy just as much as the jokes. The result is a feed that feels like an art exhibit for humor, making the brand a beacon for those who love creativity as much as they love a good laugh.
OLD INSTAGRAM
When I started, the company’s feed was visually consistent, but the overall vibe just didn’t resonate with our audience. The color palette and styling came across as cheesy and overly playful, which clashed with the more mature, art-driven, and culturally rich tone we were aiming for. While the posts followed a cohesive look, the personality it projected felt off-brand , leaning more toward generic entertainment than the unique blend of design, art, and comedy that defines us. The challenge wasn’t about fixing a messy feed; it was about evolving the aesthetic to feel more authentic, sophisticated, and inspiring, so it could connect with the audience on a deeper creative level.
Process:
We started by creating mood boards for the two flagship shows we produce, Dos Diablos and The Smile High Club. Each mood board captured a distinct atmosphere: Dos Diablos leaned into the rustic, moody feel of its venue and the cultural richness of the Hispanic mask imagery, while The Smile High Club embraced a vibrant, playful, and slightly surreal energy.
Once we locked in those aesthetics, we began designing posts for each show individually, making sure every visual choice, from typography to color palette to photography style, reinforced its own unique identity. This approach allowed both shows to grow into strong, recognizable sub-brands under the larger King’s Court Comedy umbrella. Not only did it help audiences instantly connect a post to a specific show, but it also gave us the creative freedom to experiment within each style, ensuring the feeds felt fresh while still cohesive
Mood Board for Shows
"A HUB FOR THE ARTS"
NEW INSTAGRAM
All design on this page was created by me.
We work with a videographer who creates reels for us, but cover art, and all other posters/graphics are done myself through Canva and Adobe.
1. Brand Positioning & Visual Identity
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The account acts as a dynamic newsletter and hub, directing users to weekly shows like The Smile High Club (a comedy lounge) and Dos Diablos (a hidden speakeasy-style comedy night)
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We crafted a cohesive visual and content identity that reflects a secret, edgy, and vibrant underground comedy vibe, inviting discovery while evoking intrigue and exclusivity.
2. Information Architecture & Flow
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Linktree integration is a strong touchpoint: it funnels the audience to ticketing platforms, newsletter subscriptions, and website pages clearly and efficiently.
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The content hierarchy likely follows: Featured Shows → Tickets → Locations → Mailing List, a smart, streamlined structure that serves both fans and first-time visitors.
3. Content Strategy & Post Design
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Visual posts spotlight show names/logos, event details, and venue vibes (e.g. moody lighting, DJ setups, cozy comedy environments) to reinforce brand personality.
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Clear calls to action like “Follow us for lineup reveals,” “Subscribe for exclusive deals,” or “Click the link in bio for tickets” guide users toward conversion.
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Story highlights segment information—e.g. “Shows,” “Tickets,” “Subscribe,” “History”—for quick access and digestible navigation.
5. Accessibility & Branding Consistency
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Across Instagram visuals, maintaining color palette consistency and typography choices reinforces brand recall.
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I’d describe my approach to accessible contrasts for text overlays (e.g., readable typography combined with dark overlayed images) to ensure clarity even in moody, low-light photography typical of comedy venues.
Featured Designs
Inspired by the joker playing card, this design piece captures the gritty, nostalgic feel of a worn deck that’s been passed through countless games. The distressed textures, colorful tones, and subtle creases give it an authentic vintage quality, making it feel tactile and storied. This visual language pairs seamlessly with the show’s logo, both share a bold, playful energy with a touch of mischief. Together, they reinforce the brand’s theatrical and slightly rebellious character, making the design not just a decorative element, but a piece of visual storytelling that connects directly to the show’s personality.
This piece uses an actual photograph of the show’s building, but it’s been carefully manipulated to take on the feel of a bold, illustrative graphic. By stylizing the image, adjusting colors, contrast, and textures, it transforms from a simple photo into a statement artwork. The composition is intentional: all the essential show information is integrated directly into the design, placed where the eye naturally travels, so viewers get the details at a glance. At the same time, it avoids the overly busy, template-driven look of a typical event flyer. The result is a striking, standalone visual that not only promotes the event but also doubles as a piece of art that embodies the show’s personality and creative spirit.
For Smile the High Club, I created a promotional design that captures the venue’s retro-meets-nightlife energy while clearly highlighting its unique selling point as Boston’s only 420-friendly comedy club. Using a grainy VHS filter over a candid crowd shot, I conveyed the raw, authentic atmosphere of a real comedy night. A neon-inspired palette of cyan, magenta, and electric green, paired with glitch effects, reinforces the late-night, underground vibe and draws immediate attention to key details like the $420-friendly message and showtimes. The overall composition blends nostalgic textures with modern, bold typography, appealing directly to a young adult audience seeking an edgy, immersive comedy experience
EVENTBRITE
Our Eventbrite presence was designed to go far beyond a standard ticketing page. Instead of simply listing dates and times, we treated Eventbrite as an extension of the brand experience, making sure it visually and tonally matched the creative identity we established elsewhere. The layout was carefully crafted to be clear and conversion-driven, with strong hero images, engaging copy, and bold calls-to-action that guide visitors seamlessly from curiosity to checkout.We also considered how people encounter Eventbrite pages often from social media links or shared messages so we made sure each event page could stand on its own as a mini landing page. Every listing blends practical details with immersive storytelling, so that ticket buyers feel like they’re joining something special, not just purchasing a seat. The goal was to make Eventbrite more than a backend sales tool; it became part of the audience journey, reinforcing the same blend of art, comedy, and culture that drives our social media and live events.
