King's Court Logos Creation
Main Logo
Problem with old logo :
The style is very clean, flat, and blocky, almost cartoon-like. It feels friendly and approachable, but not edgy or culturally relevant to a young adult demographic.
Color Choice: Bright yellow and purple give off a playful, almost children’s-brand vibe. These colors together can look fun, but they don’t carry the visual cues associated with underground art, nightlife, or counterculture scenes.
Tone: The lack of texture or depth makes it feel corporate or generic. It doesn’t tell a story or hint at the brand’s personality beyond “simple and colorful.”
LOGO (OLD)
Here are my intial sketches of where the logo could go. I played with typography and graphics. I eventually landed on a
jester hat to tie in comedy and the name, "King".
I began by experimenting with pre-existing Joker graphics, layering in my own custom typography to explore the overall feel. While the results were promising, the hat detail didn’t fully align with my vision.
From there, I moved into iterative sketching, developing my own illustrations and selectively integrating elements I appreciated from the earlier graphics. This approach allowed me to merge the strongest aspects of each concept into a more cohesive, intentional design.
Final LOGO
Why It Works:
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Texture & Grit: The spray-paint stencil effect instantly signals a connection to street art, DIY culture, and authenticity, aesthetics that resonate with young adults who value originality and rebellion against overly polished branding.
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Cultural Relevance: Graffiti and stencil styles are tied to music scenes, comedy clubs, skate culture, and nightlife, making it feel more in-tune with their spaces and interests.
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Versatility: The white-on-black high contrast works across posters, merch, and digital media while retaining its impact. It also photographs well in event settings, where lighting might be dim.
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Emotion: It carries energy, movement, and a sense of “happening now,” which can help spark curiosity and excitement.
Dos Diablos Logo
Problem
The old logo for Dos Diablos had cut-out letters with mixed fonts, colors, and outlines are reminiscent of playful menu boards, piñata packaging, or festive food signage rather than edgy, nightlife-oriented branding. This style is often used in casual dining or tourist-oriented establishments to signal fun and approachability, not necessarily the bold, modern, or underground energy that appeals to a young adult crowd.
OLD LOGO
Process
After visiting the venue, I noticed that the dominant colors in the space were deep purple and rich red. These tones already set the mood for a darker, more intimate environment, so I decided to build the brand identity around them. My goal was to move away from the playful, restaurant-style aesthetic of the previous design and instead create something that felt gritty, moody, and aligned with a grungy bar and nightlife atmosphere.
By anchoring the palette in purple and red, I could maintain harmony with the existing environment while introducing bolder contrasts, distressed textures, and sharper typography to capture the raw, underground energy of the show’s setting. This shift also helps the brand resonate more strongly with a young adult audience looking for edgy, late-night entertainment, rather than casual dining
Logo Ideations
Final Logo
1. Color Palette: Purple + Red are now the dominant colors, directly tying into the venue’s existing environment while conveying a high-energy, after-dark vibe.The electric purple pops strongly against the black background, giving a neon sign feel, something you’d expect in a bar or underground club.The red variation has a distressed, stamped texture that leans into a grunge or punk-rock aesthetic.
2. Typography: All font choices have sharper edges, hand-painted brush effects, or stencil-style lettering, a big departure from the rounded, friendly forms of the old logo.The brush-script options have movement and attitude, adding a rebellious, street-art energy. The block stencil red type feels more industrial and raw, reminiscent of old gig posters or dive bar signage.
3. Texture & Effects: The torn paper and black spray-paint backdrops in some versions introduce a layered, DIY poster wall effect, which feels authentic to nightlife and underground comedy culture.The rough edges and imperfect ink fills reinforce a non-polished, raw personality, something that would resonate with a young adult crowd looking for an unfiltered, real experience.
4. Tone Shift from Old logo: Playful, cut-out collage style, bright warm colors restaurant/festival vibes.New logos: Bold, rebellious, nightlife-driven. Feels like it belongs on a flyer for a late-night comedy show at a grungy bar.The mood is now edgy, urban, and high contrast the exact opposite of family-friendly.