King's Court Website Design
Problem:
Limited Performance Venues:
Boston's comedy scene lacked diverse and unconventional venues that could host regular performances. King's Court Comedy addressed this by organizing shows in unique locations such as bookstores, coffee shops, and hidden speakeasies.
Need for Unique Experiences: Audiences sought more than traditional comedy clubs, they desired immersive and themed experiences. King's Court Comedy introduced events like "The SMILE HIGH CLUB," Boston’s only 420-friendly comedy club, offering a distinctive atmosphere with live DJs and a vibrant ambiance .
Support for Emerging Talent: New comedians often struggled to find platforms to showcase their skills. By providing opportunities for both local and touring comedians, King's Court Comedy helped foster a supportive environment for emerging talent .
Goals / Process:
To effectively communicate its mission and events, the King's Court Comedy website was designed with the following objectives:
User-Friendly Navigation: Ensuring visitors could easily find information about upcoming shows, ticket purchases, and comedian submissions.
Engaging Visuals: Utilizing vibrant imagery and design elements that reflect the dynamic and unconventional nature of the comedy events.
Mobile Responsiveness: Recognizing the importance of accessibility, the website was optimized for mobile devices, allowing users to access information and purchase tickets on-the-go .
Clear Calls-to-Action: Prominent buttons and links for ticket purchases, show bookings, and comedian submissions to facilitate user engagement.
These notes capture key insights from our stakeholder interviews. My primary focus areas emerged as:
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Evolving our target audience
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Redesigning the aesthetic to resonate with this new audience
This original mood board set the tone for the entire rebrand. We drew inspiration from
- spray paint textures
- bold typefaces
- underground art
- vibrant neon lights
blending the raw energy of the underground art scene with the playful, dynamic world of comedy.
These are my low fidelity sketched out wireframes. I focused on:
Consistent navigation bar: Present across all pages for easy movement between Home, Events, Tickets, About, and Contact.
Clear hierarchy: Large hero sections and call-to-action buttons (like “Buy Tickets” or “Submit”) guide the user’s attention.
Modular event cards: Simplifies browsing for upcoming shows, making them scannable with title, date, and purchase links.
Form-focused pages: Booking/Submit and Contact pages are stripped down to essential fields to reduce friction for users.
Key choices
Hero headline + primary CTA to push users straight into purchase flow (“Get Tickets”).
Show logos as entry points for quick recognition (The Smile High Club, Dos Diablos).
Social proof & story (“About Us”) to ground the underground ethos and build trust.
Above-the-fold energy that matches the brand’s high‑tempo, youth‑leaning audience.
Key choices
Event blocks as modules with title + microcopy so users can scan and act fast.
Clear brand tags (“Boston’s ONLY 420‑friendly…”) reinforcing niche positioning.
Logo-as-CTA pattern keeps the experience playful while still highly functional.
Consistent nav so users can pivot to submissions or contact without dead ends. as entry points for quick recognition (The Smile High Club, Dos Diablos).
Social proof & story (“About Us”) to ground the underground ethos and build trust.
Above-the-fold energy that matches the brand’s high‑tempo, youth‑leaning audience.
Key choices
Essential-only fields (contact, links, availability) to streamline the pipeline.
Explicit tape guidance (5–10 min, live preferred) to set expectations and save review time.
Single-column form improves completion rates on mobileReassuring copy clarifies follow-up so comics know what happens next.
Key choices
Benefits-first layout articulates reach and audience fit for brand partners.
Metrics callouts (e.g., monthly reach) to anchor credibility.
Clear collaboration menu (in‑person, digital, hybrid) to shorten decision cycles.Inline interest form to convert warm intent in the same view.
Key choices
Short form (name, email, subject, message) removes barriers to outreach.
Redundant nav keeps “Get Tickets” and “Book a Show” one click away.
Semantic labels + validation aid accessibility and reliable submissions.
Thank-you feedback provides closure after sending.
This video shows the full final functionality of the website. Bringing together all the aspects.